Apple iPhone 17 Series Launched: Everything You Need to Know

🌟 iPhone 17 – Delightful & Durable

The iPhone 17 is built for everyday users who want Apple’s latest features at a more accessible price.

• Design: Lavender finish, Ceramic Shield 2 for extra durability, all-screen design.

• Camera: Dual Fusion system with 48MP sensors for stunning shots up close or far away.

• Performance: Powered by the A19 chip, delivering smooth performance and improved energy efficiency.

• Tagline: Even more delightful. Even more durable.

✨ iPhone Air – The Thinnest iPhone Ever

The iPhone 17 Air takes Apple’s engineering to new heights, delivering a slim, lightweight design without sacrificing strength.

• Design: Sky Blue finish, aluminium enclosure, shockingly thin profile.

• Camera: 48MP Fusion Main camera for advanced photography in a feather-light device.

• Performance: A19 chip ensures flagship-grade performance in the slimmest iPhone yet.

• Tagline: Super thin. Strikingly light. Shockingly strong.

🔥 iPhone 17 Pro – Built for Power Users

The iPhone 17 Pro is where Apple packs its most powerful technologies, designed for creators and professionals.

• Design: Cosmic Orange, Deep Blue, and Silver options with heat-forged aluminium unibody.

• Camera: Ultimate Pro Camera System with three 48MP Fusion lenses (Main, Ultra Wide, Telephoto). Offers 8× optical-quality zoom and 4K 120fps Dolby Vision video.

• Performance: A19 Pro chip with advanced thermal design for sustained performance.

• AI Features: Live Translation, Clean Up for photos, Genmoji, and AI-powered Writing Tools via Apple Intelligence.

• Tagline: Innovative design with breakthrough pro performance.

🏆 iPhone 17 Pro Max – The Best of the Best

The iPhone 17 Pro Max is the ultimate flagship, with everything the Pro offers — and even more.

• Display: Largest 6.9-inch Super Retina XDR ProMotion display.

• Camera: Same triple-lens Pro Fusion system, enhanced with tetraprism telephoto zoom.

• Storage: Up to 2TB, a first for iPhone.

• Battery: Longest-ever iPhone battery life — up to 37 hours video playback.

🤖 Apple Intelligence Across the Lineup

For the first time, all iPhone 17 models come with Apple Intelligence, making AI a core part of the experience:

• Live translation of conversations

• Smart writing tools (proofread, rewrite, summarise)

• Clean Up for photos (remove unwanted objects)

• Genmoji for instant, personalised emoji creation

• Visual Intelligence for content recognition and context actions

💸 Pricing in India

• iPhone 17: from ₹82,900

• iPhone 17 Air: from ₹1,19,900

• iPhone 17 Pro: from ₹1,34,900

• iPhone 17 Pro Max: from ₹1,49,900 (up to ₹2,29,900 for 2TB model)

📦 Pre-Orders & Availability

• Pre-orders:
  • Watches & AirPods – September 10, 10:00 AM
  • iPhones – September 12, 5:30 PM

• First Sales: September 19, 8:00 AM

• Available via Croma stores (574 locations, 206 cities), online, and Blinkit with 10-minute delivery in select cities.